Andrew Goldin
CD/CW and various other acronyms.
Okay. So this remains one of my favorite BIG ideas. Far from jokes for jokes sake, this reinvention of the taste test is nothing short of breakthrough product focused advertising. And while the client loved it, they were just a little too scared to run with it. That said, we tried our damnedest to make it happen, even shooting this spec piece to show the potential. Needless to say it didn't work. But hey. Like I said. Sold or not sold, it remains one of my favorite ideas.
