Andrew Goldin

In November 2010 Burger King teamed up with Microsoft for a little cross-promotion that saw BK giving away thousands of Xbox 360s complete with Kinect. To get the word out, the King took to the road all November long. He traveled the country giving away the new and highly sought after gaming system as his film crew captured every moment.

But rather than just sitting around hoping to get lucky, people could interact with the King and actively increase their chances of winning. By following his royal highness on Foursquare and @theburgerking on Twitter, people could learn of his whereabouts as well as find out about even more ways to score a Kinect. Additionally, the King kept a blog that documented his travels. Videos were edited on the fly on the back of the royal coach as we made our way from city to city with new entries being posted daily.

Ok. So this has to be a personal favorite from the tour. We joined the King as guests at a Vegas wedding where he presented the lucky couple with an Xbox Kinect. And yes, their last name is really McDonald. No shit.